Articles by Kevin Winter

Kevin Winter

Kevin Winter

Managing Director

Kevin Winter is managing director of on:DesignVibes. He writes about brand identity, photography and social media, and about what actually works for businesses day to day.

Open monthly planner on a wooden table

Creative • Kevin Winter •8 min

Social Media Editorial Plan: Structure and Template

Many company channels go quiet after three weeks because there is no plan. What belongs in a content calendar and how to find a rhythm your team can keep even in busy weeks.
Woman posing during a photoshoot in the studio

Creative • Kevin Winter •9 min

Business Photoshoot: How to Prepare It Properly

Good business photos are made before the shoot. How to plan purpose, subjects, location and outfits, and which consents you need for employee photos.
Fan deck with Pantone color swatches from pink to cobalt blue

Creative • Kevin Winter •9 min

Rebranding: When it’s worth it and how it works

At some point, a brand no longer fits the business. When a rebrand pays off, what to keep from the old brand and how the switch works in six steps.