{"id":1982,"date":"2026-10-28T15:34:01","date_gmt":"2026-10-28T14:34:01","guid":{"rendered":"https:\/\/designvibes.de\/?p=1982"},"modified":"2026-10-28T15:35:27","modified_gmt":"2026-10-28T14:35:27","slug":"social-media-content-calendar","status":"publish","type":"post","link":"https:\/\/designvibes.de\/en\/social-media-content-calendar\/","title":{"rendered":"Social Media Editorial Plan: Structure and Template"},"content":{"rendered":"<section id=\"hero-section-block_9e75974096bf3a904a6d0b654244c497\" class=\"hero-section alignfull position-relative\">\n    <div class=\"container hero-container flex-column\">\n        <div class=\"row align-items-center position-relative\">\n\n            <!-- Left Side \/ Text & Buttons -->\n            <div class=\"col col-md-9 col-lg-8 col-xl-7 hero-col-text\">\n\n                <div class=\"hero-content-wrapper\">\n                    \n                                            <div class=\"hero-text-area\">\n                            <h1>Social Media Editorial Plan:<br \/>\n<span style=\"color: #AD2324;\">Structure and Template<\/span><\/h1>\n                                                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n\n\n            <div class=\"hero-graphic-wrapper d-none d-lg-block\">\n                                    <figure class=\"hero-image-figure\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"698\" src=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/hero-img-new_red-AD2324.png\" class=\"img-fluid hero-img\" alt=\"\" srcset=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/hero-img-new_red-AD2324.png 1145w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/hero-img-new_red-AD2324-300x183.png 300w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/hero-img-new_red-AD2324-1024x624.png 1024w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/hero-img-new_red-AD2324-768x468.png 768w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\" \/>                    <\/figure>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section id=\"authorpreview-section-block_5158d47873fba8184e835a01d2705ae1-1\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/designvibes.de\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Managing Director<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter is managing director of on:DesignVibes. He writes about brand identity, photography and social media, and about what actually works for businesses day to day.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/designvibes.de\/en\/author\/k-winter\/\">\n                            All 3 articles                            <span class=\"btn-arrow\" aria-hidden=\"true\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n<section id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767\" class=\"blogbeitrag-section alignfull\">\n            <div class=\"container\">\n            <div class=\"row gx-xl-5\">\n                <aside class=\"col-12 col-xl-3 blogbeitrag-toc-col\">\n                    <nav class=\"blogbeitrag-toc\" aria-label=\"Table of contents\">\n                        <p class=\"blogbeitrag-toc-label\">Contents<\/p>\n                        <ol class=\"blogbeitrag-toc-nav\">\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link active\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-1-introduction\" aria-current=\"true\">\n                                        1. Introduction                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-2-the-purpose-of-an-editorial-plan\">\n                                        2. The purpose of an editorial plan                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-3-goals-target-audience-channels\">\n                                        3. Goals, Target Audience, Channels                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-4-content-pillars\">\n                                        4. Content Pillars                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-5-what-belongs-in-the-plan\">\n                                        5. What belongs in the plan                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-6-the-right-rhythm\">\n                                        6. The right rhythm                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-7-batch-production\">\n                                        7. Batch production                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-8-evaluation\">\n                                        8. Evaluation                                    <\/a>\n                                <\/li>\n                                                            <li>\n                                    <a class=\"blogbeitrag-toc-link\"\n                                       href=\"#blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-9-conclusion\">\n                                        9. Conclusion                                    <\/a>\n                                <\/li>\n                                                    <\/ol>\n                    <\/nav>\n                <\/aside>\n                <div class=\"col-12 col-xl-9 blogbeitrag-chapters\">\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-1-introduction\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <p>Many corporate channels start with momentum and fall silent after three weeks. It&#8217;s rarely a lack of ideas. Most often, it&#8217;s the lack of a plan that defines what appears when and who prepares it.<\/p>\n<p>An editorial plan does exactly that. This guide shows what you should clarify before planning, which columns belong in the plan, and how to find a rhythm that your team can maintain even during busy weeks.<\/p>\n                                <\/div>\n                                                                    <div class=\"col-12 col-xl-4 d-xl-block d-none\">\n                                        <blockquote class=\"blogbeitrag-quote\">\n                                            <p>&bdquo;One post per week that appears reliably is worth more than a month of daily posts followed by radio silence.&ldquo;<\/p>\n                                        <\/blockquote>\n                                    <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-2-the-purpose-of-an-editorial-plan\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>The purpose of an editorial plan<\/h2>\n<p>An editorial plan is an overview of all planned posts with date, channel, topic, format, and responsibility. It can be a spreadsheet, a board in a project management tool, or the planner of a social media software.<\/p>\n<p>Its greatest benefit is the overview. You can see if a topic appears too often, if a month remains empty, and if the content aligns with your goals. It also distributes the work: who provides photos, who writes the copy, and who gives approval is noted in the plan rather than in a chat message from last week.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-3-goals-target-audience-channels\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Before you plan: Goals, Target Audience, Channels<\/h2>\n<p>A plan without a goal only fills appointments. Therefore, first clarify what social media should achieve for your company. Typical goals are local brand awareness, building trust with customers, or applications for open positions.<\/p>\n<p>Next comes the target audience. Describe who you want to reach, what questions these people have, and which platforms they use. The channels result from this description. A craft business looking for apprentices needs different channels than a consulting firm wanting to reach decision-makers.<\/p>\n<p>Limit yourself to one or two channels at the beginning. Two well-maintained profiles are more effective than five that only get a post every few weeks.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-4-content-pillars\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Content pillars instead of individual ideas<\/h2>\n<p>Anyone who has to think of what to post every week quickly loses interest. It becomes easier with three to five fixed content pillars from which the posts are drawn.<\/p>\n<p>For a medium-sized company, these could be, for example:<\/p>\n<ul>\n<li><strong>Insights:<\/strong> People, daily work, workshop, team.<\/li>\n<li><strong>Knowledge:<\/strong> Answers to questions that customers repeatedly ask in conversation.<\/li>\n<li><strong>Projects and Products:<\/strong> Results, before-and-after, new offers.<\/li>\n<li><strong>Values:<\/strong> Ethics, commitment, training, region.<\/li>\n<\/ul>\n<p>Each pillar is assigned an approximate share of the plan. This prevents the channel from becoming a pure advertising brochure or consisting only of team photos. The pillars should fit your brand. If you have just redefined your positioning as part of a <a href=\"https:\/\/designvibes.de\/en\/rebranding\/\">rebranding<\/a>, the core messages captured there are a good starting point.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-5-what-belongs-in-the-plan\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>What belongs in the plan<\/h2>\n<p>An editorial plan doesn&#8217;t need many columns, but it needs the right ones. The following have proven effective:<\/p>\n<ol>\n<li>Date and time of publication.<\/li>\n<li>Channel where the post will appear.<\/li>\n<li>Content pillar, so the distribution remains visible.<\/li>\n<li>Topic in one sentence.<\/li>\n<li>Format, such as image, carousel, reel, story, or text post.<\/li>\n<li>Text and hashtags or a link to the draft.<\/li>\n<li>Material: which photos, videos, or graphics are needed and where they are located.<\/li>\n<li>Responsibility for creation and approval.<\/li>\n<li>Status, for example: idea, in progress, approved, published.<\/li>\n<\/ol>\n<p>Additionally, a column for fixed dates such as trade fairs, anniversaries, or awareness days is helpful. Enter these occasions first, then fill the gaps with posts from your pillars.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-6-the-right-rhythm\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Rhythm: realistic instead of maximal<\/h2>\n<p>The best rhythm is the one you can maintain for months. One post per week that appears reliably is worth more than a month of daily posts followed by radio silence.<\/p>\n<p>Therefore, plan based on the available effort. Be honest about how many hours per week are available for ideas, photos, texts, approvals, and responding to comments. This determines how many posts are feasible.<\/p>\n<p>A lead time of two to four weeks has proven effective. This leaves time for approvals, and an absence due to illness won&#8217;t leave a gap. Deliberately keep space free in the plan for spontaneous posts, such as an event at the company.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-7-batch-production\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Batch production<\/h2>\n<p>Creating content takes the most time. Anyone who takes photos, writes, and designs each post individually will constantly be lagging behind.<\/p>\n<p>It is more efficient to produce material in blocks. A photo and video day can generate content for several weeks if it is clear beforehand which motifs are needed. The preparation is similar to a <a href=\"https:\/\/designvibes.de\/en\/business-photoshoot\/\">business photoshoot<\/a>: list of motifs, locations, contact persons, and consent from employees who will be in the picture. According to \u00a7 22 of the Art Copyright Act (Kunsturhebergesetz), images may only be distributed with the consent of the person depicted.<\/p>\n<p>Texts can also be batched. Write a month&#8217;s worth of posts at a fixed time and create graphic templates in your <a href=\"https:\/\/designvibes.de\/en\/design\/\">corporate design<\/a> that only need to be filled.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-8-evaluation\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Evaluate and adjust<\/h2>\n<p>Once a month, it&#8217;s worth looking at the platform statistics. Compare which pillars and formats are well-received and incorporate these findings into the plan for the next month.<\/p>\n<p>Pay attention to the metric that fits your goal. If it&#8217;s about applications, profile views and clicks on the career page count more than likes. If it&#8217;s about brand awareness, reach and new followers are more meaningful.<\/p>\n<p>Posts that worked well can return, for example with a new image or in a different format. The editorial plan shows you when a topic was last covered.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                            <article id=\"blogbeitrag-block_c0e5e7f4ff86c283d81ce8918fcc7767-9-conclusion\" class=\"blogbeitrag-chapter\">\n                            <div class=\"row gx-xl-4\">\n                                <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                    <h2>Conclusion<\/h2>\n<p>An editorial plan turns individual ideas into a channel that appears regularly. <strong>Goals, content pillars, and a rhythm that your team can actually maintain are more important than the number of posts.<\/strong> Those who produce material in blocks and evaluate once a month will stick to the plan even during busy weeks.<\/p>\n<p>Don&#8217;t want to fill your channels alone? Then let&#8217;s talk about planning and content creation. The initial consultation is free and without obligation.<\/p>\n                                <\/div>\n                                                            <\/div>\n                        <\/article>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section id=\"leadmagnet-gate-block_ed53f9c5cf5f6e600669f94e7cffe4ce\" class=\"leadmagnet-gate alignfull\">\n\n    <div class=\"container\">\n        <div class=\"row align-items-center gx-lg-5\">\n\n                            <div class=\"col-12 col-lg-5 leadmagnet-gate__media\">\n                    <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer-1024x683.jpg\" class=\"leadmagnet-gate__mockup\" alt=\"Planner with two pens on a desk\" loading=\"lazy\" srcset=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer-1024x683.jpg 1024w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer-300x200.jpg 300w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer-768x512.jpg 768w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer-1536x1024.jpg 1536w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/10\/dv-redaktionsplan-vorlage-planer.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <\/div>\n            \n            <div class=\"col-12 col-lg-7 leadmagnet-gate__body\">\n                <h2 class=\"leadmagnet-gate__headline\">Content Calendar Template for Social Media<\/h2>\n\n                                    <p class=\"leadmagnet-gate__text\">This template helps you build and consistently maintain your social media content calendar. 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Unsubscribe anytime.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section id=\"faq-section-block_420d3fa69b9049fe9e72746bc8cc9c73\" class=\"faq-section alignfull overflow-hidden\">\n    <div class=\"container pt-5 pb-5\">\n        <div class=\"row align-items-start\">\n\n            <div class=\"col-12 col-lg-6 col-md-4 mb-5 mb-lg-0 faq-header-col\">\n                                    <p class=\"thema thema-blue\">Frequently Asked Questions<\/p>\n                \n                                    <div class=\"faq-text-wysiwyg\">\n                        <h2>Frequently asked questions about editorial plans.<\/h2>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"col-12 col-lg-5 col-md-8 offset-lg-1 faq-accordion-col\">\n                                    <div class=\"faq-accordion-wrap\">\n                        <div class=\"accordion\" id=\"accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                                            <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-1\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-1\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-1\">\n                                            What is a social media editorial plan?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-1\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-1\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>An overview of all planned posts with date, channel, topic, format, material, and responsibility. It ensures that your channels are managed regularly and in a coordinated manner.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-2\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-2\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-2\">\n                                            Which tool is suitable for an editorial plan?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-2\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-2\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>A spreadsheet is enough to start with. If several people are involved, a board in a project management tool or the planner of a social media software is practical because status and approvals become visible.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-3\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-3\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-3\">\n                                            How often should a company post?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-3\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-3\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>As often as you can reliably manage over several months. One post per week that appears regularly is worth more than short phases of daily posts and long breaks.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-4\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-4\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-4\">\n                                            How far in advance should I plan?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-4\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-4\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>A lead time of two to four weeks has proven effective. This leaves time for approvals, while still allowing space for spontaneous posts.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-5\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-5\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-5\">\n                                            What are content pillars?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-5\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-5\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Three to five fixed topic areas from which your posts are drawn, for example: Insights, Knowledge, Projects, and Values. They make it easier to find ideas and ensure variety.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-6\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-6\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-6\">\n                                            Am I allowed to show employees in social media posts?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_420d3fa69b9049fe9e72746bc8cc9c73-6\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_420d3fa69b9049fe9e72746bc8cc9c73-6\"\n                                        data-bs-parent=\"#accordion-block_420d3fa69b9049fe9e72746bc8cc9c73\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Yes, with their consent. According to \u00a7 22 of the Art Copyright Act (Kunsturhebergesetz), images may only be distributed with the consent of the person depicted. Obtain this in writing before publishing photos or videos.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <\/div>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"text-section-block_6c051c387bd923751ff41ed168c3da84\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"451\" src=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-3.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-3.png 972w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-3-300x139.png 300w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-3-768x356.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                                            <p class=\"thema thema-blue\">Social Media<\/p>\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h2>Don&#8217;t want to fill your channels alone?<\/h2>\n<p>We handle editorial planning, photos, videos, and graphics for Instagram and TikTok from a single source. The initial consultation is free and without obligation.<\/p>\n                        <\/div>\n                    \n                        <div class=\"tb-button-group d-flex flex-wrap gap-3 mt-4\">\n                        <a class=\"btn btn-primary\" href=\"https:\/\/designvibes.de\/en\/contact\/\"\n                    target=\"_self\">\n                    Schedule an initial consultation                                            <span class=\"btn-arrow\" aria-hidden=\"true\">&rarr;<\/span>\n                                    <\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>\n\n    <section id=\"authorpreview-section-block_5158d47873fba8184e835a01d2705ae1-2\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/designvibes.de\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Managing Director<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter is managing director of on:DesignVibes. He writes about brand identity, photography and social media, and about what actually works for businesses day to day.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/designvibes.de\/en\/author\/k-winter\/\">\n                            All 3 articles                            <span class=\"btn-arrow\" aria-hidden=\"true\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"blogpreview-section-block_d693115d125882680017f160ddf33e75\"\n        class=\"blogpreview-section alignfull layout-related mt-0\">\n        <div class=\"container\">\n\n            <p class=\"thema thema-blue mb-4\">Related articles<\/p>\n\n            <div class=\"row g-4 bp-related-row\">\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/designvibes.de\/en\/business-photoshoot\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Creative                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Business Photoshoot: How to Prepare It Properly                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/designvibes.de\/en\/rebranding\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Creative                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Rebranding: When it\u2019s worth it and how it works                            <\/h3>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n    \n\n\n\n<section id=\"text-section-block_4c9b9e5f5bc8631df54a7dbac4c09cf1\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"625\" src=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png 972w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-300x193.png 300w, https:\/\/designvibes.de\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-768x494.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h3><span style=\"color: #AD2324;\">About this article<\/span><\/h3>\n<p>This article is part of our guide series on brand, image, and social media. As of: October 28, 2026.<\/p>\n<p><strong>Sources<\/strong><\/p>\n<ul>\n<li>Federal Ministry of Justice: <a href=\"https:\/\/www.gesetze-im-internet.de\/kunsturhg\/__22.html\" target=\"_blank\" rel=\"noopener nofollow\">\u00a7 22 Art Copyright Act (Kunsturhebergesetz)<\/a> (accessed October 28, 2026)<\/li>\n<\/ul>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Many company channels go quiet after three weeks because there is no plan. What belongs in a content calendar and how to find a rhythm your team can keep even in busy weeks.<\/p>\n","protected":false},"author":3,"featured_media":2029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125,122],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-en","category-guide-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/posts\/1982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/comments?post=1982"}],"version-history":[{"count":7,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/posts\/1982\/revisions"}],"predecessor-version":[{"id":2012,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/posts\/1982\/revisions\/2012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/media\/2029"}],"wp:attachment":[{"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/media?parent=1982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/categories?post=1982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designvibes.de\/en\/wp-json\/wp\/v2\/tags?post=1982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}